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Influencer marketing agency · Europe

Influencer agencyfor Europe.

TokAmplify is an influencer marketing agency based in Italy, running creator campaigns across the UK, Italy, France, Germany, Spain and the rest of Europe. We deliver influencer campaigns, UGC and TikTok Shop sales for beauty and lifestyle brands.

TikTok ShopOfficial Partner
Creator AgencyPartner
TikTok AffiliatePartner
The creator market

One continent. Many markets.

Every country has its own language, creators and ad rules. We cast local creators in each market, so your brand sounds native, not translated.

United KingdomItalyFranceGermanySpainIrelandNetherlandsBelgiumAustriaPolandNordics
Luxury lifestyle creator shoot with a sports car
Luxury lifestyle
Fitness creator filming content in a studio
Fitness
Guest filming an event table for social media
Events & hospitality
Beauty creator holding lip products
Beauty
Market guide

Local rules. Handled.

MarketAd labelTikTok ShopKnow this
United KingdomEnglish#ad2021Highest creator fees in Europe. CMA fines up to 10% of turnover.
ItalyItalian#adv2025AGCOM rules for creators with 500K+ followers.
FranceFrenchPublicité2025Influencer law since 2023. Written contracts required.
GermanyGermanWerbung2025Shoppers want detail and honest reviews.
SpainSpanishPublicidad2024Top creators register with the state. Fast TikTok Shop growth.
Benelux & PolandDutch · French · PolishLocal2026Newest TikTok Shop markets. Lower creator fees.

A planning guide, not legal advice. Sources: DLA Piper, Fidal, Leapbuzz.

Native creators.

Native content.

Filmed in their homes, their cities, their language.
Platforms

Where Europe scrolls.

TikTok creator content01

TikTok

Discovery and sales. Creator videos, lives and TikTok Shop affiliate links.

Instagram creator content02

Instagram

Reels and stories for beauty, fashion, home and travel.

YouTube creator content03

YouTube

Reviews and tutorials people search before they buy.

Creator fees

What creators cost.

Typical fee per post in Europe, before agency fees. On TikTok Shop many creators also work on commission, so you pay less upfront.

€50to €150 · per post
Nano1K – 10K followers
€150to €500 · per post
Micro10K – 50K followers
€500to €3,000 · per post
Mid-tier50K – 250K followers
€3,000to €10,000 · per post
Macro250K – 1M followers
€10,000and up · per post
Mega1M+ followers
The process

How it works.

01

Plan

Markets, platforms and budget, agreed in one call.

02

Cast

Creators selected with data analytics: real audience, engagement and brand fit.

03

Produce

Campaign production begins: briefs, filming and content reviews.

04

Sell

Posts live, best content boosted, sales reported.

Questions brands ask us

Quick answers.

What does an influencer marketing agency in Europe do?

We find the right creators in each country, agree fees and contracts, brief them in their language, check every post against local ad rules and report on results. One team for the whole continent.

Which European countries do you cover?

All of Europe. Most campaigns run in the UK, Italy, France, Germany and Spain, and we also work in Ireland, the Netherlands, Belgium, Austria, Poland and the Nordics.

How much does influencer marketing cost in Europe?

A micro creator (10K to 50K followers) usually charges €150 to €500 per post, and mega creators (1M+) start from €10,000. UK fees are the highest, Southern and Eastern Europe are lower. We send a full quote after a short call.

Can you run TikTok Shop campaigns in Europe?

Yes. We are an Official TikTok Shop Partner, Creator Agency Partner and TikTok Affiliate Partner, and run shops, affiliate creators and lives in every European TikTok Shop market.

Do you also work in the Middle East and USA?

Yes. We run campaigns across Europe, the Middle East and the USA, so one brief can launch in all three.

Let's talk

Tell us your brand and markets. We reply within 24 hours. hello@tokamplify.com

Let's talk